British Market Council (FY2010)
Support Project for Holding of Financial Seminar (May)
On the occasion of a visit to Japan by a British business mission consisting of Alderman Nick Anstee, who, as the lord mayor of the City of London, is the head of London's financial district called the City, and representatives from five British asset management companies, IIST on May 27, 2010, held a financial seminar titled "Asset Management - New Trends and Propositions from British Asset managers" at the ambassador's official residence at the British Embassy in Tokyo.
While asset management has faced a difficult situation worldwide since the global financial crisis, the need to ensure returns in individual postretirement asset formation, pension fund management, and so on is increasing like never before. In these circumstances, the seminar included talks by members of the British mission and discussions between them and the representatives of Japanese financial institutions who attended with the aim of discovering opportunities for tie-ups and cooperation between British medium-scale asset management companies that focus on specific specialized fields but do not yet have operation bases in Japan and Japanese financial institutions.
Around 100 people involved in product development, alliances, planning, and so on in asset management companies, banks, insurance companies, and other related enterprises participated in the seminar. Their response after the seminar was positive, saying that it had provided valuable information that would contribute to product strategy planning from now on. Members of the British mission also highly evaluated the seminar. One person commented that a presentation on Japan's pension market given by an expert before the seminar had been worth a whole year's research.
Support Project for Special Issue on "Tea and Lifestyle in the United Kingdom" (June)
This project involved the offprint of 2,000 copies of a section titled "Afternoon tea in London---in search of happy tea time" carried in a feature on "Tea and Lifestyle in the United Kingdom" in the May 2010 issue of Tabi (Travel), issued by Shinchosha, with the aim of creating new business opportunities by introducing new suppliers of British tea and tableware through the British lifestyle. Information on domestic agents was added to this British Embassy edition so that the British way of enjoying tea can be practiced in Japan.
From now on this special edition is scheduled to be distributed at the FOODEX international food and beverage exhibition, British fairs held in leading department stores, and events sponsored by the British Embassy, Japan-British Society, and others with a view to promoting the consumption of tea and related products and contributing to an increase in the number of Japanese visitors to Britain as the 2012 London Olympics approaches.
General Affairs Dept.