(For the Japanese version of this article)

British Market Council (FY2009)

British Market Council (FY2009)


UK Mission Support Project Relating to Nikkei Design Forum 2009 (July)

IIST supported the Design UK 09 Seminar, held at the ambassador’s residence of the British Embassy in Tokyo on July 6, 2009, and the activities in Japan of the UK mission members who took part in the seminar as speakers.
At the seminar, the theme of which was “Design utilizing technological strength, design supporting local industries ― Transmitting a new Japan Brand to the world,” examples of British firms involved in the vitalization of small and medium-sized businesses with outstanding technological strength were introduced by three persons from two design companies in Britain (Tangerine and Michael Sodeau Partnership) and Tendo Co., Ltd. in Japan. About 130 representatives from Japanese companies and others participated.
After the seminar, the UK mission members visited several Japanese companies, including Itoki Corporation and Hitachi Koki Co., Ltd.

UK Automotive Design Seminar 2009 Support Project (October)

IIST supported the Automotive Design Seminar 2009, held at the ambassador’s residence of the British Embassy in Tokyo on October 26, 2009, and the activities in Japan of the British designers who participated in the seminar as speakers.
At the seminar, which attracted an audience of about 150 members of the general public, four designers who are active on the front lines of the automotive design field in Britain and Japan spoke about the issues they were each tackling and the solutions to them, as well as the future prospects for the automobile industry from the perspective of design.
After the seminar, the British designers visited the design-related sections of Japanese companies.



General Affairs Dept.

(For the Japanese version of this article)


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