(Shikoku Region) Mission Dispatch Program: Business Matching for growth, and cultivation of markets for food products from Kagawa Prefecture in China (Shanghai) (FY2007)
Kagawa Prefecture is home to large supplies of a wide range of food products, including seafood from the Seto Inland Sea. Due to domestic market saturation and tough competition from imports, however, international businesses development targeting overseas markets is considered important.
On the other hand, interest in Japanese foods is rapidly increasing in Shanghai, China, whose economy is experiencing remarkable growth.
The program of business matching in Shanghai provided opportunity for food product companies from Kagawa a potential avenue for growth of their market overseas.
Business matching: September 21(Friday), 2007
Visits to retailers in Shanghai: 22(Saturday) Places: Business matching for food products from Kagawa Prefecture
Held at the Okura Garden Hotel Shanghai (Shanghai, China)
Visits to retailers in Shanghai
Jiuguang Department Store, Shinsenkan/Gu Bei store, City Shop at the Paris Spring Yiming Department Store, etc.
During business matching in Shanghai, food product companies handling such things as seafood, agricultural and livestock products, soy sauce, processed sea foods, Udon noodles, and frozen food exhibited their products and met with buyers from Shanghai dealing with local Japanese restaurants and retailers.
Additionally, the participants were given on-site tours of retailers, large department stores, and supermarkets and investigated the actual conditions of Japanese food distribution.
A total of 97 buyers participated from 68 companies in China, more than originally expected. The actual number of business match-ups was over 220. The Shanghai buyers were very interested in Japanese food, and there were active business discussions. It is expected that there will be a large number of orders in the future. This business matching program will lead to international promotion of food products from Kagawa Prefecture.
International Exchange Dept.