(For the Japanese version of this article)

Mission Dispatch Program: Investment and Tourism Seminar to Hokkaido (Australia) (FY2007) [October 01-06, 2007]

Mission Dispatch Program: Investment and Tourism Seminar to Hokkaido (Australia) (FY2007)


Outline


Recently, the number of ski tourists from Australia is rapidly increasing in the Kutchan area of Niseko, Hokkaido. The economic revitalization that is occurring along with this is attracting attention as a good example nationwide. The growth in the number of overseas visitors, mostly Australians, is enhancing the reputation of the area as an international resort. To build on this development, it is expected that there are opportunities for business investment by Australians, who understand the needs of these vacationers.

The Institute for International Studies and Training (IIST) sent Hokkaido tourism experts, including Mr. Seiji Fukushima, Mayor of Kutchan, Hokkaido, to Sydney to conduct a seminar and individual consultations concerning the investment environment and concrete examples of success in Hokkaido.


Date:
Mission dates Monday October 1 to Saturday October 6, 2007
Seminar Wednesday October 3, 2007
Co-organized by: Austrade (Australian Consulate in Sapporo), METI Hokkaido, and the Institute for International Studies and Training
In cooperation with: JETRO (Japan External Trade Organization) Sydney Center
Place: (Seminar) Hamilton Parkes Room, MLC Building, Department of State & Regional Development, Sydney


Overview


“Hokkaido Investment and Tourism Related Seminar”:
1. Investment environment in Hokkaido
Ms. Sally Phillips, Trade Commissioner, Austrade Sapporo

2. The Niseko Case Study:
(1) Outline and investment environment of the Niseko region
Mr. Seiji Fukushima, Mayor of Kutchan

(2) Penetration of the Niseko region
Mr. Simon Robinson, President, Hokkaido Tracks

(3) Potential for tourism-related investment in Hokkaido
Mr. Kikuo Eri, Chief, Sun Support Hokkaido

(4) Provision of information for business deployment in Japan by foreign companies
Mr. Frederick Taylor, JETRO Sydney

(5) Attracting tourists
Mr. Yutaka Kakimoto, Manager, Japan National Tourist Organization (JNTO)

Q&A

Individual consultations

The fact that the number of applications exceeded the number of possible participants showed that there was high interest in Australia in regard to the Kutchan area. Holding the seminar and individual consultations on the same day created the opportunity to provide information about the investment environment of this area, and this program is expected to be a stepping stone for concrete plans.


Seminar

Seminar




Mr. Kawahigashi, Tourism Section Chief of Kutchan, and Mr. Fukushima, Mayor of Kutchan (middle), answering questions in an individual consultation.

Mr. Kawahigashi, Tourism Section Chief of Kutchan, and Mr. Fukushima, Mayor of Kutchan (middle), answering questions in an individual consultation.



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(For the Japanese version of this article)


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