(Shikoku Region) Mission Dispatch Program: Business Development in Thailand
Saijo City in Ehime Prefecture is a famous region for producing specialty food products using its famed mineral water, rye -whose production in Japan has been successful only in Saijo City- and eggs from hens that are fed on oranges. SICS has made repeated efforts, including a variety of consultations with managers of local companies, who now hope for the further growth of their business. Under such circumstances, a mission was sent to undertake business matching activities with distributors, aiming to open up a new market for Japanese foods in Thailand
Dates: November 27 - December1, 2006
Organized by: Saijo Industry & Information Center for Support (SICS), Institute for International Studies and Training (IIST), Shikoku Bureau of Economy, Trade & Industry
Supported by: JETRO Ehime
Place: Bangkok, Thailand
The mission visited buyers, such as major department stores, retail stores as well as Japanese restaurants in Thailand. Sampling parties and business meetings were held, while conducting survey of the potentials for Japanese foods in the Thai market.
The companies visited or held business meetings were:
- Kobe-ya Shokuhin Kogyo Co., Ltd.
- Siam Paragon (largest department store in Thailand)
- Head office of the Mall Group (one of the leading department store groups in Thailand)
- Head office of Tops (same as above)
- UFM FUJI SUPER CO., LTD. (one of the leading Japanese food supermarkets in Thailand)
- Nihontei (Japanese restaurant in Hotel Intercontinental)
- Misato (Japanese food restaurant)
As a result of the market survey, the potential of the Japanese food market existed, in particular, targeting resident employees of Japanese companies in Thailand, as well as the wealthier classes in Thailand, who are becoming increasingly health-conscious.
The mission received orders for about half of the some twenty food samples they brought to Thailand, and also received enquiries about participating in a Japanese food fair that is to be held at a department store. Thus, the mission realized some important achievements. In addition, concrete discussions were held concerning import methods for Thailand, and about storage, as well as effective advertising in Thailand. Thus, helpful information for product development and advertising in the future were gained as well as a foothold for the stable supply of their products to the Japanese food market in Thailand.
International Exchange Dept.