(For the Japanese version of this article)

Okinawa Study Mission on Health-Relaxation Tourism in Singapore (FY2006) [November 12-16, 2006]

Okinawa Study Mission on Health-Relaxation Tourism in Singapore (FY2006)

Outline


In Okinawa, efforts for promoting the health-relaxation industry (beauty care salons and spas) are underway, to realize enriched use of its favorable natural environment and unique lifestyle, leading to the healthy long life of its inhabitants.
A study mission was sent to Singapore, which is renowned as an Asian country with many spas, to study the actual conditions of the spa industry, and efforts to nurture the industry in Singapore.

Organized by:
• Institute for International Studies and Training (IIST)
• Ryukyu Beauty Salon (aesthetic salon) and Spa Study Group

Co-organized by:
• The Economy, Trade and Industry Department of Okinawa General Bureau, Cabinet Office, Government of Japan
• The Department of Tourism, Commerce & Industry of Okinawa Prefectural Government
• The Secretariat of the OKINAWA Industrial Promotion Project Network

Dates: November 12-16, 2006
Place: Singapore

Participants


Eleven people
(including researchers of healthy long life in Okinawa, owners of hotels and beauty care salons and spas in Okinawa, and government officials and organizers)

• TAIRA Kazuhiko
Professor & Director
Dept. of Life Long Health Promotion
Dept. of Tourism Sciences
University of the Ryukyus

• OKUHIRA Ikue
Principal, Hygeia Heal Pro School

• KASAHARA Daigo
Pharmacist,R.N.,P.H.N.Assistant Professor
Health Informatics,Course of Wellness Tourism
Department of Tourism Sciences
Faculty of Law and Letters
University of the Ryukyus

• MAEDA Yuko
Managing Director, Maeda Sangyo Co., Ltd

• YAMAKAWA Sugino
Sesako Beach Resort
• YOSHIMURA Chieko
Yoshimura Co., Ltd, Director
• TAIEA Noriko
Innovative Industry Promotion Division
Department of Tourism, Commerce & Industry
Okinawa Prefectural Government

• YAMADA Makiko
Industrial Policy Division
Department of Tourism, Commerce & Industry
Okinawa Prefectural Government

• OKIYAMA Naomi
Asia Department
Institute for International Studies and Training (IIST)

• ASATO Keiko
Director of Economic Policy Division
Okinawa General Bureau, Cabinet Office
Economy, Trade and Industry Department

• NAGAMINE Tadaaki
Commerce and Distribution Division
Okinawa General Bureau, Cabinet Office
Economy, Trade and Industry Department
Same as above


Visited Places


• Spa Botanica
• COSMOPROF (beauty therapist training school)
• Aspara Spa, Asian Spa
• Banyan Tree Spa
• Angsana Spa
• True Spa
• ST. GREGORY SPAS


Seminar


Held the"Singapore-Okinawa Spa Exchange Seminar"


Overview


The mission visited eight spa facilities affiliated to the Spa Association Singapore including a training school and held a "Singapore-Okinawa Spa Exchange Seminar" in cooperation with the Singaporean government (International Enterprise Singapore and Singapore Tourism Board) and Spa Association Singapore.

Through visits to resort-style spas, taking advantage of large-scale sites and the rich natural environment, as well as to easily accessible spas located in a famous department store and a midtown hotel, the differences between world-class Singaporean spas and those in Okinawa could be observed. The thrusts of the spas in Singapore are earnestly contributing to the good health and relaxation of their customers, rather than merely offering them temporary recreation. The attitudes among the Singaporean spa staff provided a great stimulus to those engaged in the beauty care and spa businesses in Okinawa.

The seminar "Singapore-Okinawa Spa Exchange Seminar" concluded with a success, offering information sharing and active opinion exchanges with executives of International Enterprise Singapore and Spa Association Singapore.

This mission dispatching program served good opportunities to learn how the spa industry was nurtured in Singapore, to obtain hints from Singapore and to create a network for industrial exchanges with the Singaporean spa industry. The Singaporean counterparts were interested in the images of Okinawa, such as its beautiful nature, unique dietary culture and healthy long life. They have shown interests in continuing information exchanges and networking occasions, commenting "Okinawa has an excellent environment to nurture a spa industry, and has great potential."


Spa facility taking advantage of beautiful environment

Spa facility taking advantage of beautiful environment

At a spa facility in a hotel: observed equipment and materials in use

At a spa facility in a hotel: observed equipment and materials in use


At Singapore-Okinawa Spa Exchange Seminar

At Singapore-Okinawa Spa Exchange Seminar

Seminar participants

Seminar participants



General Affairs Dept.

(For the Japanese version of this article)


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